How To Increase Word-of-Mouth Lead Generation
Lead generation is essential to any company’s success. As it turns out, word-of-mouth is an increasingly reliable way to generate leads, especially in the age of social media. You can reach more people than ever before with the right techniques. In fact, here are several ways you can utilize word-of-mouth in lead generation.
Take Advantage of Conversation Opportunities
Whenever you have the opportunity to talk to someone new, you should go for it. Even if that person doesn’t end up using your products or services, he or she may speak highly of you to someone who will. For that reason, you don’t want to turn down an invitation to meet, no matter who it’s with.
You can collect testimonials and reviews quite easily by asking customers for feedback. It’s then relatively simple to post these positive tidbits on your website. Seeing the opinions of your company may give potential customers concrete reasons to choose you and can reinforce claims you make about your products or services.
Encourage User-Generated Content
When internet users like something, they want to share it with the world. This can work in your favor if the feelings about your company are positive.
If you want to utilize this technique, you need to give users an opportunity to create and share posts. Coming up with a unique and fun hashtag is a great way to do this.
Create Shareworthy Content
You shouldn’t rely on customers to do all the work; you also need to put awesome content on the web. These can be videos, photos, blog posts or simply social media posts. It can be funny, powerful or emotional. What works for you depends on your brand image, but you should be willing to put time and care into content if you want it to go viral.
Offer a Referral Program
If you want current customers to refer new people, you should make it easy to do so. Offering incentives for referrals is even better. Make sure your program provides worthwhile rewards and is easy to use. Also, make sure to educate incoming customers so they can take full advantage of it.
Connect Using LinkedIn
Word-of-mouth lead generation can be a little more difficult when you’re a B2B company, but it can still be done. In fact, connecting with other professionals can be beneficial in more ways than one.
LinkedIn is a special social media platform because it allows you to network with people in your industry. When you send an invitation, make sure to personalize it to add that extra touch.